Instead of LAMR, how about MyLAR?
Trouble is when you go Linux, Apache, MySQL, Ruby it becomes the slightly less useful “LAMR” and I can’t quite see anyone standing up and saying “We are using a LAMR solution rather than the previous Java one”.
Why not MyLAR? Other than the fact that there’s an Eclipse plugin with the same name. Maybe we could get them to change if we asked nicely?